Pringles Super Bowl 2019 TV Spot, 'Sad Device' Song by Lipps Inc.

In a continuation of its 2018 Big Game campaign, Pringles is keeping the chips stacked in its favor heading into Super Bowl LIII. After one man layers the cheddar, jalapeño and sour cream and onion flavors to create the "Spicy Nacho Stack," his friend wants to know how many combinations are possible. Their voice assistant confirms that there are 318,000 before lamenting her inability to enjoy a single one: her lack of hands to stack with, lack of a mouth to taste with and her lack of a soul to feel with. This poetic evocation of a cold and indifferent universe is interrupted by a request to play "Funky Town." As the Lipps Inc. track kicks in, the two friends readily ignore their existential device and return to their morsels, demonstrating that there is a stack for everyone ... well, almost everyone.