Chobani Less Sugar Greek Yogurt TV Spot, 'Wonderful World of Less' Song by Rosco Gordon

In a dystopian lunch lineup, the masses are fed bowlfuls of unnameable, artificially colored food. One women, however, stands out by posing a simple question: "Please, sir, can I have some LESS?" The server hands her a container of Chobani Greek yogurt with reduced sugar, which sends her twirling out into the street. Suddenly, all of the citizens' luggage and clothes go flying up into the sky, demonstrating that "sometimes less is what we need more of."