The General TV Spot, 'Buried in Cement' Featuring Shaquille O'Neal

While seemingly trying to calculate a way out of the cement block he seems to have been buried in, Shaquille O'Neal is approached by a trio of construction workers ask him to recall how he got into that situation -- that is, by suggesting The General for auto insurance and promptly being dismissed as "out of his mind." After Shaq confirms that it does indeed ring a bell, the workers explain that it turns out the athlete was actually correct about the insurance company; the others just misjudged it based on its commercials. Admitting their error, they happily go about "chipping him out."