Wendy's Bourbon Bacon Cheeseburger TV Spot, 'McBoredroom Secret Sauce'

Wendy's announces that it's going all-in on its "next great flavor:" the Bourbon Bacon Cheeseburger, which comes complete with the chain's signature Applewood smoked bacon and smothered in its new bourbon bacon sauce. The fast food chain uses its new idea to draw a contrast with one of its famous rivals, depicting executives in a certain "McBoredroom" not only struggling to spell the word "innovation," but also clinging to a not-so-secret sauce recipe for dear life.