Colgate Gum Renewal TV Spot, 'Reverse Early Damage'

After directing viewers to pay attention to pay attention to the actor's gums, Colgate startles its commercial actress so much she interrupts herself mid-smile to point out that people rarely think about gums. However, the oral care brand makes a point that, like skin, gums can get damaged. That's why it made Colgate Renewal revitalizing toothpaste, which reverses early gum damage for a more revitalized smile.