Bark TV Spot, 'Tech Bytes: Finsta'

Through the company's Tech Bytes, Bark hopes to educate parents on how to parent their children in a world filled with technology. Bark invites parents to be aware of the possibility that their child may have multiple accounts on various social media sites. On Instagram, these accounts are often called "finstas" and may contain posts that the child doesn't want a parent to see. However, having multiple accounts could also just be a way for a child to share their art, represent a club or post memes. Using Bark, parents can receive alerts when their kids create more accounts.