Jim Beam TV Spot, 'Baseball Tradition: Beaning' Featuring Bartolo Colón

Intentionally throwing at hitters in baseball is also called "beaning," and Jim Beam says it's a tradition. Professional baseball player Bartolo Colón is two different versions of himself, playing both the batter and the hitter. The confusion begins as Bartolo the hitter is yelling "Beam me" while Bartolo the pitcher is intentionally trying to hit him and yells back "no beaning." He finally hits the batter after two pitches and some yelling as the bourbon company encourages "don't get beaned, get beamed."""