EY TV Spot, 'Take That, Chess Club'

Faced with an encroaching bake sale competitor, a group of girls hold a brainstorming session about how to take back their market share from that darn chess club. One of them says she knows some consultants "with great ideas" that already invested over two billion dollars in tech. The others perk up at this news and start rattling off how that kind of investment could help them, too, from improving digital experience to managing inventory. Just as the bake sale meeting is cut short -- Mom arrived to enforce bedtime -- EY offers its business management consulting services by asking what your strategy is to "outbake" your own competition.