Allbirds TV Spot, 'Breezy'

As the camera slowly pans into a pair of Allbirds sitting inconspicuously on the open window sill of a breezy city apartment, laces dancing in the breeze, the gust of wind seems to whisper to viewers that it just "blew back into town." Through its fourth-wall break, the breeze suggests that we all get outside; shortly after, we magically find ourselves on a calm beach front, complete with a picnic blanket and those breezy, comfortable Allbirds shoes.