The Kroger Company TV Spot, 'Perfect 10 Produce'

Wielding a box of fresh lettuce destined for Kroger stores, this farmer begins its journey by setting it on a conveyor belt so that it can be thoroughly examined by Kroger employees. The grocery brand claims that it brings freshness to a whole new level as this particular box passes with flying colors -- but things get much more interesting when the next box has a runaway lettuce head, rescued at the last moment in a particularly heroic moment for the farmer. For a fresh that's "fresher than fresh," Kroger invites shoppers everywhere to its stores.