Mattress Firm TV Spot, 'Got the Memory of a Pinecone?' Featuring Liev Schreiber

Poor memory can be directly tied to "junk sleep," at least according to Liev Schreiber. Case in point: Michael! He bought a bed without consulting a Mattress Firm sleep expert, and as a result is having restless nights. He can't shake the feeling that he's forgetting something... Oh well, probably nothing. That is, of course, until it finally comes to him: he son is still waiting to be picked up at school! As Michael bolts to get him, Schreiber encourages everybody to "unjunk your sleep."