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Target TV Spot, 'Take Pride: Leah Johnson'

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Author Leah Johnson joins Target for its Take Pride campaign and shares the origin of her novel "You Should See Me in a Crown" and some words of wisdom. She says that when she was a kid, there weren't many "stories where queer black girls were crowned queens and told that we're worthy" -- so she went ahead and wrote that story herself. Her message to young black girls who "deserve all the happy endings in the world" is to hold onto all the parts of themselves that people tell them to be afraid of, assuring them that the world is waiting for them to be exactly who they are.

Published
June 04, 2021
Advertiser
Target
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Scholastic Leah Johnson "You Should See Me in a Crown"
Tagline
“Take Pride”
Songs
None have been identified for this spot
Mood
Active
Events & Venues
LGBTQ Pride Month
Actors - Add
Leah Johnson
Agency
AKQA ... Creative Agency, AKQA ... Digital Agency, Essence ... Media Agency

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