Tide TV Spot, 'Cold Callers: Turn to Cold' Featuring Ice-T, Steve Austin

While making cold calls side-by-side to help promote the amazing power of Tide detergent in cold-water washing, Ice-T and Steve Austin -- or "Stone Cold," as he likes to be called -- find themselves doing their best to pitch the product by describing how it could save customers on their energy bill and help save the environment. Steve also thinks that people should buy it because "Stone Cold" said so... but mainly the first part.