Tide TV Spot, 'Cold Callers: Turn to Cold With Vanilla Ice' Ft. Ice-T, Steve Austin

While enjoying some delicious vanilla ice cream, Vanilla Ice receives a cold call from the Tide Cold Callers. On the other end of the line, Stone Cold Steve Austin and Ice-T are ready to stop, collaborate and listen. Vanilla Ice assures that he's busy, but the skilled Cold Callers know how to keep his attention. They're on an important mission to let the world know that not only do Tide Hygienic Clean Power PODS clean just as well in cold water, but you could also save $100 per year on your energy bill by switching from hot water. Vanilla assures that if hot is a problem then he will be the man to solve it. After a friendly "word to your mother" from Vanilla Ice and Steve Austin, the Cold Callers prepare to move on to their next call, but not before Ice-T shares his amazement that Austin is good friends with Vanilla's mom.