IBM TV Spot, 'Bigger Isn't Always Better'

A boy's birthday party is almost ruined when a woman brings a large axe to cut a cake. "Bigger isn't always better," a voiceover says as a grandmother brings out her cake server. In another extreme mismatch, the woman blasts a tiny houseplant with an overpowered fire hose. IBM showcases these exaggerated disasters to emphasize that smaller AI models can cut costs by up to 90 percent, leading into the final IBM title card. IBM encourages you to scale smartly with its AI business solutions.