Nike Super Bowl 2025 TV Spot, 'So Win' Featuring Sha'Carri Richardson, Caitlin Clark, A'ja Wilson, Song by Led Zeppelin

Nike knows that the world often sends messages to women, especially athletes, that they're not good enough, that they should step down or away, be quieter and shrink into themselves. But rapper Doechii says otherwise. If they say don't put yourself first, then put yourself first; if they say you can't be confident, you be confident. With the help of athletes like Sha'Carri Richardson, Caitlin Clark, A'ja Wilson, Sophia Smith Wilson and Sabrina Ionescu, filmed in bold, dramatic black and white, they show off the exact skill, shine and determination that others say they should be dulling. But they and Nike know, most of all, when they say you can't win? You win.