Reese's Big Cup Super Bowl 2025 Pre-Release, 'Don't Eat Lava'

During Super Bowl LIX, Reese's shows how hectic things have become for the local park rangers as droves of rabid fans have flocked to the lava flows following Reese's release of its Chocolate Lava Big Cups. After trying the chocolate lava, these fans are all looking for a chance to try the real burnin' deal. The parkgoers exclaim how appetizing the lava looks as rangers hold back the mob from letting their temptatious taste buds get the best of them. One man manages to break through the line and charges to the stream to catch a stray flame in his mouth just before a ranger tackles him to safety. Even an older woman on a motorized scooter is ready to charge for the flows with a pot in hand, exclaiming, "It's lava time, baby!" as she burns rubber on her way just before another ranger can stop her. As the chaos ensues, Reese's strongly urges fans to stick to its Chocolate Lava Big Cups to get their fix of gooey lava.