GEICO TV Spot, 'Scapegoat: It's What You Do'

A factory manager rushes through a chaotic peanut butter assembly line where jars crash and labels spin out of control. Standing before three silent assembly line workers next to a sign reading zero days since the last accident, he asks who is responsible for the mess, leading an employee to point directly down the line. A goat named Rick wearing a hairnet stands on the conveyor belt, munching on peanut butter jars while the narrator explains that finding a scapegoat is just what you do when something goes wrong. The manager calls out the goat by name, prompting a loud, dramatic bleat that causes one worker to get angry. GEICO invites viewers to switch to its services to save on car insurance.