5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

Allstate Drivewise TV Spot, 'Mayhem: Mother-in-Law' Featuring Tina Fey, Dean Winters

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Mothers-in-law can be difficult, especially when they come in the form of Dean Winters, or Mayhem, as a passenger in the car. The daughter-in-law, Tina Fey, cannot shake Mayhem's unsolicited advice and questions how her cruel mother-in-law could have created someone she loves. When ridiculed for driving slow, Fey points out that safe driving saves her money because of Allstate's Drivewise. In passive-aggressive assent, Mayhem acknowledges that Fey was her son's safe option -- the nicest thing she's ever said to her.

Published
November 11, 2019
Advertiser
Allstate
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Allstate Auto Insurance, Allstate App
Promotions
Save cash for safe driving with Drivewise, in the Allstate app.
Tagline
“You're in Good Hands.”
Songs
None have been identified for this spot
Mood
Active
Actors - Add
Dean Winters ... Mayhem, Tina Fey ... Actor/Actress
Agency
72andSunny ... Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots