5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

AT&T Wireless TV Spot, 'OK Skydiving Instructor'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

A first-time skydiver is scared stiff but his tandem instructor reassures him that all is well -- he's an okay skydiver himself. The first-timer is even more nervous. The instructor is just okay? He wonders if it gets any easier after the first jump, but the instructor will have to let him know post-jump. The instructor looks down at the ground, screams and amends his statement -- it's just as scary the second time. AT&T says that just okay is not okay. Not with skydiving instructors and not with wireless. For a limited time, AT&T has plans starting at $35 a line for four lines.

Published
December 28, 2019
Advertiser
AT&T Wireless
Advertiser Profiles
Facebook, Twitter, YouTube
Products
AT&T Wireless Unlimited Starter Plan
Tagline
“Just OK Is not OK”
Songs
None have been identified for this spot
Ad URL
http://www.att.com/unlimited
Mood
Funny
Actors - Add
Kevin Young ... Parachute Guy, Lena Waithe ... Voice Over Spokesperson
Agency
Omnicom Group ... Agency, BBDO ... Creative Agency, BBDO ... Digital Agency, Hearts & Science ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots