Progressive Small-Business Insurance TV Spot, 'Lunchtime'

A particularly perky restaurant owner serves customers who offer endless praise, all while two-dimensional animated characters dance and hop in a choreographed celebration... until one perks up with a concerning exclamation: "Don't forget the grease fire!" The man startles from his daydream to realize that he's actually speaking to an exasperated firefighter as he ushers him out of the smoking building. Progressive says that when owning a small business "gets real," the insurance company can help protect what you built with customizable coverage.