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John Hancock TV Spot, 'Boston Marathon'

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As a finish line ribbon is shown being carefully constructed, John Hancock, a principal sponsor of the Boston Marathon since 1986, asks why one would work so hard to make something impeccable when the item is meant to be broken. The company believes the reason is similar to why people would run 26.2 miles or cheer on strangers passionately. John Hancock believes that it is because going above and beyond is what Bostonians do.

Published
April 04, 2022
Advertiser
John Hancock
Advertiser Profiles
Facebook, YouTube
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Mood
Active
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Agency
Hill Holliday ... Agency, Heat ... Creative Agency

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