Procter & Gamble TV Spot, 'Widen the Screen: Less Than Six Percent'
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Procter & Gamble introduces its initiative "Widen the Screen." With less than six percent of creative filmmaking roles belonging to Black individuals, Widen the Screen's goal is to increase that number to support Black-created and authentic Black stories. Within the initiative are the Queen's Collection, a Procter & Gamble program that supports Black women directors, and 8:46 Films which tells Black stories of "joy, beauty, love and resilience" in eight minutes and 46 seconds.
- Published
- June 27, 2022
- Advertiser
- Procter & Gamble
- Tagline
- “Widen the Screen”
- Songs
- None have been identified for this spot
- Mood
- Active
- Movies
- Tangled Roots, Change the Name, A Song of Grace, She Dreams at Sunrise, Game Changer, Black Birth, Pearl & Henry, Ballet After Dark
- Events & Venues
- COVID-19
- Actors - Add
- None have been identified for this spot.
- Characters
- Kids
- Agency
- Omnicom Group ... Media Agency, Wieden+Kennedy ... Agency, Grey Healthcare Group, Inc. ... Creative Agency
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