Progressive TV Spot, 'Dr. Rick: Beyond Help'

Parenta-Life Coach Dr. Rick bases his behavioral analysis on young homeowners who are turning into their parents based on the state of their homes. Whether it is a freezer that resembles a time capsule, a backyard that's full of garden gnomes or a filing cabinet with home insurance rates off the internet, the homeowners can't seem to control who they've transformed themselves into. It's unfortunate that one of his clients even seems beyond help as the homeowner fails to identify a frozen meatball from his wretched freezer. While Progressive recognizes that it may not prevent customers from becoming their parents, it can help them compare home insurance rates.