Verizon Unlimited Plans TV Spot, 'Big Scoop' Featuring Thomas Middleditch

Thomas Middleditch walks up to a family picking flavors at an ice cream truck when he notices they all have different tastes. He explains that Verizon is letting families mix and match their unlimited plans, so jet-setting moms and movie-obsessed teens can each get their own flavor of unlimited. Thomas thinks that's a pretty good metaphor, although the young daughter points out it's actually a simile. Well played!