![2017 Alfa Romeo Giulia Super Bowl 2017 TV Spot, 'Dear Predictable' [T1]](https://images-cdn.ispot.tv/ad/A30R/default.jpg)
![Lexus TV Spot, 'Some You-Time: Spoil Yourself' [T1]](https://images-cdn.ispot.tv/ad/wqrc/default.jpg)
![2017 Jaguar XE TV Spot, 'The Effect' [T2]](https://images-cdn.ispot.tv/ad/wLlz/default.jpg)
![Cadillac Season's Best Sales Event TV Spot, 'Getting There' [T2]](https://images-cdn.ispot.tv/ad/fu4w/default.jpg)
![2024 Cadillac LYRIQ TV Spot, 'Made To Be Bold: LYRIQ' [T2]](https://images-cdn.ispot.tv/ad/fjcf/default.jpg)
![Cadillac TV Spot, 'Made To Be Bold: XT5 and XT6' [T2]](https://images-cdn.ispot.tv/ad/fRQr/default.jpg)
![2024 Cadillac LYRIQ TV Spot, 'Conduce por la noche' canción de Labrinth [Spanish] [T2]](https://images-cdn.ispot.tv/ad/flK9/default.jpg)
![2024 Cadillac LYRIQ TV Spot, 'Cruise Through the Night' Song by Labrinth [T2]](https://images-cdn.ispot.tv/ad/fyEt/default.jpg)
![Cadillac LYRIQ TV Spot, 'Driving Downtown' [T1]](https://images-cdn.ispot.tv/ad/fg6p/default.jpg)
![Cadillac LYRIQ TV Spot, 'Cruise Through the Night' Song by Labrinth [T1]](https://images-cdn.ispot.tv/ad/ffNu/default.jpg)
2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2]
Get Free Access to the Data Below for 10 Ads!
- National Airings
- 🔒
- First Airing
- 🔒
- Last Airing
- 🔒
- Creatives
- 🔒
- Recently Aired On
- 🔒
- Est. Spend
- 🔒
- TV Impressions
- 🔒
- National Impressions
- 🔒
- Local Impressions
- 🔒
There's a Better Way to Measure TV & Streaming Ad ROI
- Real-Time Ad Measurement Across Linear and CTV
- TV Ad Attribution & Benchmarking
- Marketing Stack Integrations and Multi-Touch Attribution
- Real-Time Video Ad Creative Assessment
Why spend so much time perfecting the style and feel of a car when you know there are speed limits? As a woman puts on her driving gloves and takes off in her Cadillac ATS, the automaker explains that you can either build a regular car or you can build a Cadillac.
- Published
- May 27, 2018
- Advertiser
- Cadillac
- Tagline
- “You Can Build a Car or You Can Build a Cadillac”
- Songs
- None have been identified for this spot
- Mood
- Active
- Actors - Add
- None have been identified for this spot.
- Agency
- Carat ... Media Agency, Publicis ... Creative Agency, Publicis ... Digital Agency
-
Have questions about this ad or our catalog? Check out our FAQ Page.
- Screenshots
-
-
![2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2] - Thumbnail 1](https://images-cdn.ispot.tv/ad/d7Xq/2018-cadillac-ats-you-can-build-a-cadillac-large-1.jpg#modal-screenshot)
![2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2] - Thumbnail 2](https://images-cdn.ispot.tv/ad/d7Xq/2018-cadillac-ats-you-can-build-a-cadillac-large-2.jpg#modal-screenshot)
![2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2] - Thumbnail 3](https://images-cdn.ispot.tv/ad/d7Xq/2018-cadillac-ats-you-can-build-a-cadillac-large-3.jpg#modal-screenshot)
![2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2] - Thumbnail 4](https://images-cdn.ispot.tv/ad/d7Xq/2018-cadillac-ats-you-can-build-a-cadillac-large-4.jpg#modal-screenshot)
![2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2] - Thumbnail 5](https://images-cdn.ispot.tv/ad/d7Xq/2018-cadillac-ats-you-can-build-a-cadillac-large-6.jpg#modal-screenshot)
![2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2] - Thumbnail 6](https://images-cdn.ispot.tv/ad/d7Xq/2018-cadillac-ats-you-can-build-a-cadillac-large-7.jpg#modal-screenshot)
![2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2] - Thumbnail 7](https://images-cdn.ispot.tv/ad/d7Xq/2018-cadillac-ats-you-can-build-a-cadillac-large-8.jpg#modal-screenshot)
![2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2] - Thumbnail 8](https://images-cdn.ispot.tv/ad/d7Xq/2018-cadillac-ats-you-can-build-a-cadillac-large-9.jpg#modal-screenshot)
![2018 Cadillac ATS TV Spot, 'You Can Build a Cadillac' [T2] - Thumbnail 9](https://images-cdn.ispot.tv/ad/d7Xq/2018-cadillac-ats-you-can-build-a-cadillac-large-10.jpg#modal-screenshot)
Screenshot
×