5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

McDonald's TV Spot, 'Fear of Missing McRib: Extra Value Meal'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

McDonald's tells the tale of Tonya, an avid McRib fan who goes to great lengths to avoid "FOMM," also known as the fear of missing the McRib. Tonya sets an alarm to alert when the McRib is available, plus another alarm for that alarm. For a limited time, McDonald's offers its McRib Extra Value Meal for $5.99.

Published
October 29, 2018
Advertiser
McDonald's
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
McDonald's McRib Extra Value Meal, McDonald's App
Songs
None have been identified for this spot
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
DDB Chicago ... Digital Agency, Wieden+Kennedy ... Creative Agency, OMD West ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots