Nike TV Spot, 'Winning Isn't for Everyone: Am I a Bad Person?'

Nike knows that the competitive nature of athletes is nothing to turn your back on, unless you want to risk them scoring against you. Does that make them bad people, actor Willem Defoe asks. He reflects on this lack of empathy as footage of famous athletes, including those from the upcoming 2024 Paris Summer Olympics, metaphorically stomping on their opponents with skill and speed goes by. Defoe laughs maniacally as Beethoven's Symphony No. 9 swells. Kobe Bryant, LeBron James, Giannis Antetokounmpo, Victor Wembanyama, A'ja Wilson, Ixhelt Gonzale, and Sabrina Ionescu dominate on the court, while Sha’Carri Richardson, Jakob Ingebrigtsen, and Eliud Kipchoge outstride the competition. Serena Williams, Bebe Vio, Qinwen Zheng, Kylian Mbappé, Cristiano Ronaldo, Sophia Smith, and Vinicius Junior excel in their fields, leaving opponents in the cold. As more athletes revel in glory, one question remains: "Am I a Bad Person?" Well, Nike says, "Winning Isn't for Everyone."