5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

Dick's Sporting Goods TV Spot, 'A Watt Holiday Classic' Featuring J.J. Watt, T.J. Watt, Derek Watt

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

The Watt family gathers at Dick's Sporting Goods to chaotically grab last-minute gifts before the store closes. When leaving, T.J. doesn't realize J.J. isn't sitting next to him in the car and the family heads home, leaving him stranded. J.J., however, has the time of his life skating and interrogating mannequins while dressed like Buddy from "Elf," all while thinking he made his family disappear. When T.J. realizes his brother is gone, his mother slams on the brakes and screams, "J.J.!" J.J. exits the store and is met with a security guard who quickly shushes him, starts playing "Silent Night" and shows him posters informing him that the store is closed but he can just shop online instead. The family station wagon pulls up and J.J. excitedly makes his way towards them when he notices a cord not plugged in. When he connects the plug to the entire front of the store is illuminated by thousands of holiday lights. His family stands in awe as Handel's "Hallelujah Chorus" plays.

Published
November 10, 2024
Advertiser
Dick's Sporting Goods
Advertiser Profiles
Facebook, Twitter, YouTube
Songs
Hallelujah Chorus - Handel, Stille Nacht (Silent Night) - Mannheim Steamroller
Ad URL
http://www.dicks.com
Mood
Funny
Events & Venues
Holidays
Actors - Add
Derek Watt ... Athlete, J.J. Watt (JJ Watt) ... Athlete, T.J. Watt ... Athlete
Agency
Dick's Sporting Goods In-House ... Creative Agency, Hungry Man ... Production Company

Have questions about this ad or our catalog? Check out our FAQ Page.