Lexus RX TV Spot, 'Free' [T1]

In the Lexus RX TV spot titled “Free,” parents bid an emotional farewell to their daughter on her first day of college. As she steps out of the Lexus RX, she asks, “Are you sure you’re going to be okay?” Her mother reassures her with a confident, “We’ll be fine.” With their daughter embarking on her new journey, the parents exchange an excited glance and set off on their own adventure. They drive to the beach to play ball, toss fruit at the market, and enjoy a dinner at a diner. Embracing by their car, they receive a call from their daughter checking in, to which they cheerfully respond, “Can we call you back?” The ad highlights the joy and freedom of embarking on new adventures, as some Lexus customers can experience.