State Farm Super Bowl 2026 Teaser TV Spot, 'Halfway Promo' Featuring Danny McBride, Keegan-Michael Key

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

State Farm teases its Super Bowl LX spot with a parody commercial for a fictional competitor, Halfway There Insurance. Playing the hapless agents of this company are actors Danny McBride and Keegan-Michael Key, who awkwardly stumble through their lines and make dubious promises to customers. After inviting viewers to click on the displayed URL for an insurance quote, McBride cheekily offers a quote of another kind: "Lower your expectations!" Catch State Farm's full Big Game spot on February 8, 2026.

Published
January 25, 2026
Advertiser
State Farm
Advertiser Profiles
Facebook, Twitter, YouTube
Songs
None have been identified for this spot
Ad URL
http://www.halfwaythereinsurance.com
Mood
Funny
Events & Venues
2026 Super Bowl LX Feb 8, 2026 at Levi's Stadium
Actors - Add
Danny McBride ... Actor/Actress, Keegan-Michael Key ... Actor/Actress
Agency
The Marketing Arm ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots
More State Farm Commercials
Related Commercials
Related Products