Finish Quantum TV Spot, 'Skip the Rinse'

Finish says it has become customary for people to pre-rinse dishes before placing them in the dishwasher for fear of them not coming out clean. The company encourages customers to skip the rinse and place even the dirtiest dishes straight into the wash. Finish Quantum tablets with Activblu technology are said to remove dried-on food and leave dishes shining without the nearly 20 gallons of pre-rinse water waste. With the use of these tablets, Finish has found that up to 150 billion gallons of water can be saved per year in the U.S.