GEICO Car Insurance TV Spot, 'Researcher Sings "I Want It That Way" Karaoke'

At an international Antarctic research station, a group of scientists is suffering from extreme cabin fever thanks to their co-worker Kyle who brought along his karaoke machine. As he unashamedly belts out "I Want It That Way" by the Backstreet Boys, one of the men says he's in disbelief, but it's not over what you might think. He tells his friend he can't believe how easy it was to save money on his car insurance with GEICO. As Kyle's whiny solo continues, co-worker Kevin attempts to escape by opening the station door to the blizzard outside only to be pulled back in by some of the other men.