KIND Snacks TV Spot, 'Be Kind to Yourself'

KIND asks if you knew the first ingredient in a Clif bar was brown rice syrup. As a man pours out the syrup onto his airplane tray table, KIND says that's a fancy name for syrup. The woman next to him pours out the first ingredient of her KIND bar which is almonds. You can look inside the KIND wrapper to see wholesome ingredients with less sugar than the competitor.