VISA TV Spot, 'Powering Participation' Song by Elvira Rios

A moment of rest is interrupted as the earth begins to shudder. The ski lodge patrons look up the mountain in fear of an avalanche unfolding, but are pleasantly surprised when they realize it's a massive stampede of skiers, snowboarders, tubers, and even one person in a kayak carving the slopes. The relaxing ski lodge patrons rush out to join the avalanche of winter sports participants, making two skiers excited to have more people join the party. Visa states that when more of us play, more of us win.