Apple iPhone 13 Pro TV Spot, 'Detectives'

As a conversation between two detectives in a car unfolds, the focus literally shifts from the one who claims to be the most important character to the other, who ends up driving a major "plot twist." The detective that has been blurry, aka out of focus, the whole time suddenly becomes crystal clear as he reveals that he is actually the killer. Well, he's actually not really the killer -- but he swears he could have been. While this plays out, Apple says users can shift in cinematic mode with its iPhone 13 Pro, which it likens to having "Hollywood in your pocket."