Bacardi Superior TV Spot, 'Winter Summerland: Trees'

As this bicyclist peddles forward with his makeshift portable-boombox-meets-bar-cart through a snowy tundra, the powerful thump of the bass shakes the snow loose of the trees and reveals them to be none other than palm trees, people lounging in hammocks springing from the ground between them. As the loungers enjoy their Bacardi infused drinks on the newly transformed tropical beach, the brand encourages viewers everywhere do "do what moves you."