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Columbia Sportswear TV Spot, 'The Gold Standard'

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Two models attempt to enjoy nature with their stilettos and champagne. They don't seem to enjoy it, because it turns out their gold clothing isn't worth a lot in the snow. A woman wearing a Columbia jacket flashes a smile of pity, and her jacket's golden lining, to show that not everything that glitters is gold. Her lining is proving invaluable by keeping her safe and warm.

Published
September 21, 2021
Advertiser
Columbia Sportswear
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Columbia Sportswear Joy Peak Omni-Heat Infinity Mid Insulated Hooded Jacket
Tagline
“The Gold Standard in Warmth”
Songs
None have been identified for this spot
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
Butler, Shine, Stern & Partners ... Agency, Universal McCann (UM) ... Media Agency

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