Fifth Third Momentum Banking TV Spot, 'Big Promises'

Standing in front of a crowd of cardboard cutouts, This Fifth Third Bank spokeswoman acknowledges that there are a lot of online banks out there making big promises. However -- as she gently knocks into one cardboard cutout and consequently sends the rest of them tumbling -- she questions what happens when customers need a little help. She assures viewers that Fifth Third Bank is there for you, with early paychecks and extra time to avoid overdraft fees. Most importantly, though, its bankers will have access to more than 10,000 real people when they need them.