2022 Kia EV6 Super Bowl 2022 TV Spot, 'Robo Dog' Song by Bonnie Tyler [T1]
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Robo Dog the robot puppy watches life pass by from the window of an electronics store during Super Bowl LVI, its big, sad eyes following a real dog playing with its owners on the sidewalk -- until it catches sight of a man charging his all-electric Kia EV6. Tail wagging in delight, Robo Dog makes a mad dash out the door and just misses the car as it pulls away from the curb. Bonnie Tyler's "Total Eclipse of the Heart" urges the little robot on as it chases the object of its affection all over the city, cutting through alleyways and keeping tabs on it from rooftops. Robo Dog takes a flying leap towards the EV6's open sun roof but finds itself shutting down, thwarted by a dead battery just moments before victory. Luckily, the kind Kia driver revives the pup with a handy adapter that plugs directly into the EV6 and the pair drive off happily together.
- Published
- February 03, 2022
- Advertiser
- Kia
- Products
- 2022 Kia EV6 GT-Line AWD
- Tagline
- “Movement That Inspires”
- Mood
- Emotional
- Events & Venues
- 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium
- Actors - Add
- Sam Page ... Kia driver, Catherine Hyslop ... Girl with ice cream cone watching the Robo dog, Martin Dorsla ... Guy with dog, Mike Aviles ... Bike messenger
- Agency
- David&Goliath ... Creative Agency
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