Chipotle Mexican Grill TV Spot, 'A Future Begins' Song by Kacey Musgraves

A humble farmer and his wife bid adieu to their son as he heads off to college in the big city. After the young man drives away, his father looks to the neighboring farm with a disapproving head shake as he witnesses the crops being sprayed with pesticides. As the years pass, the farmer experiences hardships due to to heavy rain while his son finishes college and becomes an agricultural professor. One fateful winter, the grueling farm work becomes too much for the elderly farmer and the property is put up for sale. In a hopeful turn of events, the son leaves the big city and returns home in the nick of time to bring the farm back to life. Powered by solar energy, free of pesticides and overseen by the a former professor, the once struggling farm flourishes and a new future begins. Chipotle encourages us all to cultivate a better world and voices its support for farmers and real food.