General Motors TV Spot, 'Welcome to Generation E' Feat. Bethany Hamilton, Malcolm Gladwell, Song by FNDTY [T1]

Author Malcolm Gladwell knows it's tempting to try and predict the future, but encourages you to create the future instead. Superstar celebrities from a variety of fields, including Bethany Hamilton, Cody Rigsby and Erin Ashley Simon, declare their membership in Generation E. General Motors hopes that plugging in your car will eventually come as naturally as plugging in your cellphone. Though these individuals want their car to be safe and smart, they are also looking for a vehicle that is fun and easy. Standing atop a GM Ultium battery, the passionate members of Gen E assure that no one will be left out. General Motors introduces its Ultium Platform and invites everyone to get in.