Ulta TV Spot, 'Here's to the Muses'

Ulta celebrates the muses that make magic, just like their mothers knew they would. At times, stories of those who glitter are not told, but Ulta assures that those individuals are still their own shades of gold, Black and beautiful. On their journey to running the world, powerful Black leaders adorn red lipstick made for speaking up and liner made for staring down the previously impossible. The legacies and melodies within the melanin of these muses are said to define beauty. Ulta encourages you to remember that beauty is in the eye of the beholder, so it is time to behold her.