Liberty Mutual TV Spot, 'Something to Help You Remember: Exciting Stunts'

Research shows that people remember commercials with exciting stunts; at least, that's what this bungee-corded insurance agent was led to believe before introducing a scene involving a family of customers that's not to be tried at home. After bursting through her window with a laptop, a woman tells her tummy-gliding son -- who relays it to his immobilized grandma with no respect for walls -- that Liberty Mutual customizes home insurance so customers only pay for what they need. Of course, they need a lot as everything in their home seems to explode behind them.