Dos Equis TV Spot, 'Keep It Interesante: Since 1897'

Dos Equis recommends following its lead by telling a better version of the truth. It is, after all, the beer Abraham Lincoln kept under his hat. The "hat beer" was also the only beer served at the Battle of Cinco de Mayo, which could've contributed to the popularity of the Mexican cerveza in Sweden. If you don't want to take the word of Dos Equis, you're encouraged to take it from the company's founder, professional bodybuilder Lou Ferrigno.