Samsung Mobile TV Spot, 'A&E: Look Closer'

Through the spoken-word poetry of Adam Schmalholz, aka IN-Q, Samsung and A&E call on people to take a closer look at the world. Snapshots of people from different backgrounds capture contrasting journeys and social issues across the U.S. From his poem "Look Closer," IN-Q praises the differences that set people apart and the common ground that brings them together, culminating with the statement, "It's only by looking closer that we see."