The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Acura MDX TV Spot, 'The Test' [T1]

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

This engineer is carefully loading an Acura MDX with crash-test dummies that bear a striking resemblance to his own family. He buckles each one of them in, adjusting their seats and bodies to best protect them in the event of a collision. After closing the door, the driver is revealed to be the engineer himself. With a slight hesitation and the hope that all his family members will be safe after the test, he presses the button that accelerates the SUV straight into a wall. For the engineers and scientists that work at Acura, safety is paramount and saving lives is a personal matter. It's also the reason Acura has been awarded with the NHTSA 5-Star Overall Vehicle Score across its lineup of vehicles.

Published
May 02, 2018
Advertiser
Acura
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Acura MDX
Tagline
“Precision Crafted Performance”
Songs
Skin - Ben Salisbury & Geoff Barrow
Ad URL
http://www.safercar.gov
Mood
Emotional
Actors - Add
John Churchill ... Engineer/Dad, Lulu Wilson ... daughter, Rachel Perry ... Mom
Agency
MullenLowe ... Agency, RPA ... Media Agency, MullenLowe ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots