Mattress Firm TV Spot, 'Sleepy’s: At the Intersection of Comfort and Value'

A man lounges upon a Sleepy's Cool mattress in Mount Holly, N.J., placed perfectly at the intersection of Comfort and... Ridge Avenues. Seized by a desire to update the latter's name to match Sleepy's tagline, he embarks on a quest to change the street, interviewing residents and business owners around the town, none of whom offer their support. Instead, the spokesman tries an alternative solution, placing a new sign over the old. This creates a convincing illusion... that is, until a breeze blows the ersatz sign to the ground. The Sleepy's Collection is available exclusively at Mattress Firm, with twin mattresses starting at $320.