California Charcoal Naturally Dry Deodorant TV Spot, 'Keeps You Dry'

Individuals attempt to read off the ingredients in their current deodorant, unable to pronounce most of them. One man is shocked that he is supposed to use the product on his skin. California Charcoal encourages regular deodorant users to switch to its Naturally Dry deodorant, which the company claims contains all natural and organic ingredients such as activated charcoal and coconut oil. In a smell test, participants are asked to smell the armpits of athletes who have been running on a treadmill for an hour, claiming they smell no foul odors. For a limited time, customers can get double the offer on California Charcoal's Naturally Dry when they pay a separate fee.