Bank of America TV Spot, 'VICELAND: Better Money Habits: Red Crab'
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Bank of America presents "The Christmas Crab Guide to Travel," a Better Money Habits animated pop-up book used to illustrate the idea of smart planning and smart spending to stay within travel budgets. The Christmas Island red crabs are known for smart travel -- often planning weeks ahead before embarking on their annual journey from their forest homes to the beach -- whereas people can be disorganized and prone to last-minute planning. By learning better money habits from Bank of America, such as booking early and taking advantage of local hosts, travelers can put their money to work.
- Published
- May 24, 2017
- Advertiser
- Bank of America
- Tagline
- “Life / Better Connected”
- Songs
- None have been identified for this spot
- Mood
- Active
- Actors - Add
- None have been identified for this spot.
- Animals
- Crabs
- Agency
- Hill Holliday ... Agency, Hill Holliday ... Creative Agency, Starcom ... Media Agency, TPN ... Digital Agency
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